How Could Our Not-for-Profit Accurately Predict Future Skills Needs?
[Workforce Management | January 20, 2011]
There are three categories to emphasize in the future: people
skills, technology skills and developmental skills. You will need good
leaders who are conversant in gaming and simulation. Strive also to hire
people with the potential for professional development.
Q: We run a not-for-profit association that provides recreational
services to military service members and their families. We are thinking
long term about the types of skills requirements that our business will
need during the next five to 10 years. How can we know which skill
areas might be most important? Is there a clear-cut way to make an
educated guess? We aren't in the predicting business, but we want to
invest in the right skills.
- Peering Into the Future, assistant manager, not-for-profit, Singapore
A: I applaud your inquiry. Rarely do human resources professionals
take time to understand the importance of recruiting future skills. For a
not-for-profit in the recreational field, there are three main
categories of skills you will want your people to have as you move into
the future: people skills, technology skills and developmental skills.
Because you will probably continue to rely on sponsorship, you will
want your development people to have excellent powers of persuasion.
This skill will also be helpful in recruiting new members as well as new
employees. Hint: Have your internal and your external marketing people
work together so that your employer brand and your organizational brand
are aligned. (Sometimes not-for-profits forget this important step.)
Also in the area of people skills: You will need good leaders as
well as good followers. As you grow, you will need people who are good
at working in teams to accomplish projects. When you are ready to expand
to a second club, you will need people who are good at establishing
systems and procedures in new environments. You can recruit for these
particular skills by using behavioral interviewing.
Second, as we all know, technology is becoming more and more
important in recreation and fitness. You will want to hire some people
who are familiar with the "latest and greatest" in gaming and
simulations. Today, it's the PlayStation, Wii and the Xbox. Who knows
what tomorrow's technology will bring? Hire people who pride themselves
in staying on the leading edge. They will probably be members of the
millennial generation - sometimes called Generation Y.
To repair these systems and your increasingly sophisticated
machines in the club, you will also need people who are good (and fast)
technicians. Machine downtime discourages people from visiting your
club, so you will want to have any broken machines up and running as
soon as possible. Be sure to include a practical test in your
pre-employment candidate assessment. (One of the worst hires I ever made
was when I believed a young woman whose resume said that she was able
to program in HTML; I didn't find out until after I hired her that she
thought being able to use Dreamweaver was the same as being able to
program from scratch.)
Finally, you will want to hire people who have the ability to
develop and grow, so that they may grow with your organization. Many of
the jobs that will exist in 10 years do not exist now. Hire people who
are adaptable and who not only can learn new things, but also enjoy
learning them as well. And although in your area of recreation you will
hire many young people, do not dismiss your candidates from other
generations. What is most important is that the candidates want to keep
developing themselves.
[Source: Joyce Gioia, strategic business futurist, The Herman Group, Austin, Texas.]
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