What Should We Seek to Learn From 'Stay' Interviews?
[Workforce Management | February 17, 2011]
It should strengthen bonds with your best people while revealing the reasons that they stay.
Q: I'd like to start implementing "stay" interviews. Which kinds of
 questions should we be asking, and how do I convince managers that 
these interviews are important?
- Lonely in HR, project manager, finance/insurance/real estate, Jersey City, New Jersey
A: Stay interviews strengthen bonds with your best people - and 
uncover reasons why they remain with the organization. They are 
potentially low-cost, high-yield activities when management is striving 
for greater levels of engagement and productivity. And that is precisely
 how these interviews should be presented to your management team: "If 
we won't make time to have a 40-minute chat with our best people, how 
and when will we make time to replace them?"
The top things that create "stickiness" between individual 
employees and their organizations (and the attendant discretionary 
effort) include:
a) Having meaningful work and the freedom to pursue it.
b) Working in a positive, challenging and high-performance culture.
c) Receiving ample opportunity to learn and grow (preparing to leave, if necessary).
Aside from not getting enough of any of the above, the chief cause 
employees leave is working for an unskilled, immature, or self-absorbed 
leader.
Conducted by a trained interviewer with position authority, stay 
interviews should focus on the above factors. Some organizations conduct
 them coincidentally with the regular performance review, but we don't 
recommend that approach. Performance reviews often carry too much 
baggage. Oftentimes stay interviews are conducted on a skip-level basis 
as a means of adding credibility and objectivity to the process.
It is important to realize what a stay interview is - and what it 
is not. It is not a negotiating session or a platform to rationalize the
 status quo. Be plain about this from the start. Rather, the interview 
is an opportunity to listen carefully to the very people who are deemed 
to be your company's most valuable asset. The interview should deal with
 questions like:
a) Why do you stay with this organization, team, leader?
b) What do you like best/least about your job?
c) If something has caused you to consider leaving in the last six months, what was it? Has it been resolved?
d) What would you like more/less of? What one thing would you like to see changed?
e) What's your dream job, and are you making satisfactory progress to achieve it?
f) What can I/we do to support that effort?
g) Do you have any similarly talented friends or acquaintances who should be working here alongside you?
h) Is there one person in the organization who has really been helpful to you of late (so we can thank them appropriately)?
Not unlike the financial audits that companies do periodically, 
stay interviews with your best people, combined with engagement surveys 
of the entire workforce, inexpensively provide "actionable intelligence"
 and build goodwill.
[Source: Bill Catlette and Richard Hadden, Contented Cows, Jacksonville, Florida]
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